Vehicle wraps done right.

These are not some chintzy billboards-on-a-bus, but well executed, engaging, ambient
advertisements. These ads capitalize on the natural strengths of the medium and subject — why not, in the case of the shark-door bus, let the chomping action of the doors work for you?

Chomp, chomp…mmmm…me like good ideas.

The concept of adventurous fan-oriented package design is nothing new. But this pack, celebrating the re-release of Marvel Legends, is particularly well executed. The creative minds at Hasbro designed and implemented a package that not only speaks to a core element of the Thor brand (what’s more iconic than his hammer?), but one that is inventive enough to stop convention goers in their tracks. This Comic-Con exclusive begs to be paraded out of a bag, it’s something you want to wield. This is a package you want to show to your friends, not for the figure inside, but because it is, quite simply, a good idea. 

The concept of adventurous fan-oriented package design is nothing new. But this pack, celebrating the re-release of Marvel Legends, is particularly well executed. The creative minds at Hasbro designed and implemented a package that not only speaks to a core element of the Thor brand (what’s more iconic than his hammer?), but one that is inventive enough to stop convention goers in their tracks.

This Comic-Con exclusive begs to be paraded out of a bag, it’s something you want to wield. This is a package you want to show to your friends, not for the figure inside, but because it is, quite simply, a good idea. 

The banner towed behind the plane reads: “Thanks for the downgrade.  You should all be fired.”
While the original intention was to fly the banner over Washington, D.C. (a no-fly zone), airing out grievances over the S&P must have been equally as satisfying.
When interviewed for TV news,  Lucy Nobbe, the woman responsible for the banner, said (and I paraphrase): “I always think of these things and never do anything. Well, now I did something. And it feels great.”
Yes, this was a very good idea indeed.

The banner towed behind the plane reads: “Thanks for the downgrade.  You should all be fired.”

While the original intention was to fly the banner over Washington, D.C. (a no-fly zone), airing out grievances over the S&P must have been equally as satisfying.

When interviewed for TV news, Lucy Nobbe, the woman responsible for the banner, said (and I paraphrase): “I always think of these things and never do anything. Well, now I did something. And it feels great.”

Yes, this was a very good idea indeed.

Photoshoplooter.tumblr.com
A well-executed example of a blogger reacting to a heated (and topical) subject and gaining nearly immediate popularity (virally, of course).
Great idea. And funny, too.

Photoshoplooter.tumblr.com

A well-executed example of a blogger reacting to a heated (and topical) subject and gaining nearly immediate popularity (virally, of course).

Great idea. And funny, too.

The Clean Bottle.
Ingenious design. And one of the best guerrilla marketing campaigns in cycling. These guys know how to leverage the potential free press inherent in every major televised cycling race — get close to the riders and wear something cool enough to get remembered. It works with the fans. It can work with a company.

The Clean Bottle.

Ingenious design. And one of the best guerrilla marketing campaigns in cycling. These guys know how to leverage the potential free press inherent in every major televised cycling race — get close to the riders and wear something cool enough to get remembered. It works with the fans. It can work with a company.

Buffalo Mussels

I love a good fresh mollusk. And I double love a homemade buffalo sauce. Put the two together and you get a damn tasty seafood treat.

I had my first taste of these on my last trip to Prince Edward Island, Canada at a restaurant called Ship to Shore.

An inspired alternative to the ubiquitous chicken wing, these savory treats combine the sweet, mildly oceanic backbone of a mussel with the savory, finger-licking spice of a buttery buffalo sauce.

Own a bar close to the coast? Want to impress (and satiate) your clientele with something a bit different? Now you can, with the Buffalo Mussel.

A Playground for Men

At Männerspielplatz outside of Stuttgart in Germany, men of all ages can command a full size backhoe, drive a monster truck, wheel around in a tank, obliterate some rocks with a jackhammer and do just about any other manly activity one can imagine.

Now that’s my idea of fun!

The concept of the everyday dude proving his masculinity by performing seemingly incongruous hyper-masculine feats is one that has proven successful in advertising everything from beer to deodorant.

Could the next Coors Light campaign be based around an imaginary theme park like Männerspielplatz? Certainly. Beer + giant, noisy, powerful machinery = a match made in heaven.

A collection of good ideas.

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